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businesses at all stages of growth.
Core Value
Our core values anchor us in investment and company expectations.
Driven Growth
We prioritize groundbreaking Moroccan startups that push the boundaries of technology and industry, fueling economic diversification and sustainable progress
Strategic Sector Focus
Our investments align with Morocco’s national strategic plans, supporting high-potential industries like fintech, health tech, biotech, agritech, aerospace, and smart textiles.
Global Competitiveness
We empower startups to thrive in global markets by backing sectors that position Morocco as a leader in advanced industries, from automotive to digital transformation
Technology & Impact
We believe in the transformative power of technology to drive meaningful impact, fostering innovation in key areas like AI, software, and next-generation manufacturing.
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startups in our portfolio
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sectors invested in
Our Investment Criteria
We invest in a carefully selected portfolio of high-potential startups, providing equity and quasi-equity financing to fuel their growth and scalability. Our investment criteria are structured around key stages of business development, ensuring that we support companies with strong foundations and significant market potential.
Seed Capital
We support startups in their early journey (0 – 18 months) that have developed a proven innovative concept and successfully launched it on the market. At this stage, we look for companies with strong product-market fit potential and early indicators of demand.
Early Stage Capital
We back startups that have moved beyond the idea phase (18 months – 3 years) , with an innovative product or service that is already in production, commercially available, and generating recurring revenue. Companies in this stage must demonstrate market traction and a clear path to scaling.
Venture Capital
We invest in startups that have proven their market fit (3 – 5 years) and are experiencing rapid growth. These companies have an innovative product or service with increasing adoption, a clear expansion strategy, and a positive EBITDA, even if they are not yet fully profitable. Our focus at this stage is to help businesses scale efficiently and reach new levels of market penetration.
Our Teams
Our Team
We have established a management committee made up of seasoned experts in early-stage investing and startup support—entrepreneurs with complementary skills, driven by a shared vision and common values.
Tarik Haddi
Managing Partner
Adnane Filali
Managing Director
Khalil Azzouzi
Partner
